The Future of... Experience Design

Over this summer, in a continuing partnership between the University of Wisconsin-Milwaukee (UWM) and Valerio Dewalt Train Associates (VDTA), our researchers; Nathan Uibel and Leeann Wacker, are continuing our investigation into “The Future of…” by exploring experiential design. This topic was motivated by VDTA’s work in museums, aquariums, corporate experience centers, and college alumni centers where experiential design can create learning opportunities for our clients’ guests.  Follow along our researchers and their journey as they explore what experience design, or experimental design, is, how we begin to evaluate it, and create a road map for creating successful experiential designs!

-Nathan Uibel & Leeann Wacker

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