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Garmin Flagship Store

 
 

Location
Chicago, IL

Services
Planning, Programming, Interiors

Awards
AIA Chicago Interior Architecture Honor Award

To strengthen its brand identity, this manufacturer of GPS-based navigation devices commissioned Valerio Dewalt Train to design a 15,000 SF flagship store on Michigan Avenue. The two-level store showcases the company’s newest and most innovative personal navigation devices and fitness products.

The primary architectural feature of the store is a magnificent two-story sculptural, wood wall. The wall serves as the signature natural design element of the store as well as a counterpoint to the inherent technological focus of the rest of the space.

 
 
 
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The undulation of the wood wall is reinforced by patterning on the terrazzo floor and lights in the ceiling that are defined by a Fibonacci mathematical progression, but also provides a dynamic contrast to the stairway, a folded aluminum plate that cantilevers from the wall and is enclosed by a plane of glass on its outer edges.

 
 
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