Whirlpool selected a unique and challenging location for its 28,000 SF showroom, conference and training center. Situated in a rooftop addition to the historic Reid Murdoch building on the Chicago River, the facility also includes 4 floors within the building’s distinctive clock tower. The experience begins the moment the elevator doors open to the gathering space where visitors begin their tour of the Whirlpool brands that encircle the perimeter. A white sculptured canopy circulates above each of the 10 showroom kitchens, creating a ring that connects all the various brands. This ring implies a common commitment to both design and quality which is central to the corporate mission. The design of each environment reflects the unique core qualities of each brand. This ring of space surrounds a series of labs and demonstrations spaces which are the working core of the World of Whirlpool.
These spaces reflect the Whirlpool experience. They are further enriched by first, the outdoor terraces, with two outdoor kitchens, where people can see the corporation at the center of the world city of Chicago. And second the experience is enhanced by the series of meeting and social spaces in the tower leading to the clock room on the 11th floor. Whirlpool is a growing worldwide company whose brand and product lines are fully expressed in the World of Whirlpool environment. The project has been awarded an Interior Architecture Honor Award by AIA Chicago.
Photography © Karant+Associates, Barbara Karant