In 2013, after years of steady growth, Textura went public on the New York Stock Exchange which sparked an interest to improve the company’s work environment. The client brought three goals to the design team for their existing space – integrate the company’s identity, improve the overall visual appearance and wayfinding, and rework the interior to accommodate a higher staff count and new training facilities.
The design team kicked off the project with an extensive research of Textura’s current and past marketing collateral and software products. This study revealed our design inspiration – a consistent graphic technique of layering information to create a sense of movement and to make visible the dynamic web of constantly changing information the client’s products involve.
An ordinary lobby space was enhanced with intersecting architectural ceiling elements that draw your eye towards a new recessed internally lit brand sign. Just past the lobby in the main communicating stair, square tiles project at varying angles from the wall surface, integrating an abstraction of Textura’s brand mark. The tiles draw viewers up the stair as the edges of the tiles reveal hints of the brand colors and the faces play with the sunlight and shadow from the windows above.
Textura’s logo was further abstracted into a graphic pattern of morphed diamonds and lines utilizing an algorithm developed in grasshopper, transitioning in scale and density on the glass and wall surfaces throughout the office. A mono-chromatic color scheme is utilized in the main public spaces, while the brand blue is integrated in the executive area, with future plans to implement the zones of other brand colors to assist with wayfinding.
Patents and copyright plaques, previously framed by dark beveled wood, now appear to float above a diamond wall pattern at the central stair. Fully customized identification and wayfinding signage, emulates the shape and layering ingrained in Textura’s identity. On feature signs, unique pictograms and line work are cut-out of the white face revealing the maple layer behind.
Photography © Thomas Harris – Hedrich Blessing