The South Loop is one of Chicago’s hottest residential markets. Over the past several years, most new development has been low to mid-rise condominiums. Anticipating the upward pressure on interest rates, and the related need for affordable rentals in the area, the client completed construction on this 278-unit rental property combining one- and two-bedroom loft style apartments, ground-floor retail, a rooftop garden and structured parking.
Raw materials with simple details, inexpensive but durable systems and a planning approach steeped in the fundamentals were among the design strategies employed. The use of bold colors and forms is intended to appeal to a creative and open-minded tenant with a fresh outlook on urban living.
In addition to designing the building itself, the architects took the lead on the building’s positioning, identity and branding. Everything from the building name and logo to construction and building signage, advertising and web presences are designed to support the lifestyle and experience concept embodied in the building design.
Photography © Hedrich Blessing, Steve Hall
Photography © Matt Dula