The Pleasure Principle, Video / Article Feature by Cadillac Magazine

Following his keynote lecture at the Godfrey Hotel for the Driven by Design event, Joe Valerio sat down with editor Drew Linmsky to share what it means to create architecture that makes sense and makes people happy. “Whether he’s competing for a commission in a state he hasn’t spent much time in since grad school, [...]

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Nov 6, 2014

The Pleasure Principle, Video / Article Feature by Cadillac Magazine


Following his keynote lecture at the Godfrey Hotel for the Driven by Design event, Joe Valerio sat down with editor Drew Linmsky to share what it means to create architecture that makes sense and makes people happy.

“Whether he’s competing for a commission in a state he hasn’t spent much time in since grad school, or being asked to complete a complex installation within a month, Valerio has a knack for re-creating the scene. And in the telling, his voice reveals unmistakable joy—which is fitting, since his design depends on pleasure: targeted pleasure meant to please a diversity of users.”

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